Category:
UX Design & Research / Product Design
Client:
Personal Project / Case Study
Used Tools:
Figma, Figjam Framer, Cursor
Bring the magic of DVDs and Blu-Rays in an application that allows to collect movies and rediscover the lost art of the Blu-Ray experience.
The "What"
Pelicula is an app that allows users to buy and collect digital films and unlock an experience similar to a DVD or Blu-ray, reevaluating how we currently watch movies. Movie lovers want ownership, collectible value, and a richer experience beyond simply pressing play to watch movies.
The "Why"
This project actually began under the name “Steam 4 Movies”, where users would have access to collect any movie through a single platform, similar to Steam itself, but with movies. Later, it was conceived as a feasible application and eventually ended up as a possible solution to solve the problem of movie piracy in Europe.
Problems
Buying a movie online only gives a link, without valuing the purchase.
Movie pricing is inconsistent (€9–€14), the same value for one month of a streaming service.
Users easily switch subscription services without owning anything.
Piracy is more accessible than legally watching a movie, due to availability, quantity, and even quality.
There’s no modern digital equivalent for DVDs or Blu-rays.
Solutions
Download and keep movies forever, even if the platform closes.
Films priced between free and €9.99 (avg. €3.99).
No subscriptions. Use the platform for free and pay only for what you want to watch and build your own library.
Affordable and high-quality experience with added bonus content.
European focused catalog, localized pricing, and indie film access.
Research Results
The results of Pelicula's research revealed clear user frustration with the current state of digital ownership: high prices, inconsistent catalogs, and a lack of extras that add value to the film.
The studies also showed that there is a market willing to pay between €3.99 and €6.99 for permanent digital films, especially when accompanied by additional content and an experience similar to DVD/Blu-Ray.
Personas, perceived value tests, and behavioral analysis demonstrated that Pelicula's proposal fills a real gap between streaming and physical collecting. At the same time, we learned that negotiating with major studios represents an initial obstacle and that market entry should begin with independent distributors. These learnings now guide both product positioning and launch strategy.
